Practical AI marketing for marketers who want real systems, not theory. I run a 12-function marketing operation solo for under $300/month. Weekly: workflows, prompts, and tools you can implement.
If you're in marketing and new to Claude, start here.
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Hey Reader, Claude is the best AI tool a marketer can be using right now. I'll say it plainly because I've tested the alternatives and it's hands down the best because it's not a tool — it's a system. It reads your brand files instead of guessing at your voice. It studies your best campaigns and models new ones on them. With Cowork and Skills it doesn't just answer, it does the work start to finish, the way a hire would. I run 12 marketing functions with no team on it, for under $300 a month in tools. Content, email, design, video, lead gen, analytics, the whole thing. That's not a claim about the future, that's my Tuesday. If you're not on it yet, you want to be. Trust me. What Claude does now is honestly a little unfair. The problem was always that nobody handed you a path in. Now Anthropic has. They put their full training catalog online, free: Claude 101, prompt engineering, Cowork, Claude Code, the API, Agent Skills, MCP, subagents. Real courses, all free. The catalog is great but it's also built for everyone, which means it's built for nobody in particular. So I curated it for marketers and put the order on one page. Four levels, top to bottom. Level 1: basics. Claude 101, AI Capabilities and Limitations, AI Fluency. One afternoon, not one month. The point is to stop judging Claude on a blank chat, because a blank chat gives you the average of the internet and that's what "sounds like AI." Level 2: practitioner. Prompt Engineering Overview, the interactive tutorial, Introduction to Cowork. This is where most marketers should live for a while. It's the level that pays rent. Level 3: builder. Claude Code 101, Building with the API, Agent Skills. Yes, a marketer should do this level. Not to become an engineer. Skills are how you stop re-explaining yourself to Claude every session, and they're the difference between a good prompt and an operation. Level 4: expert. MCP, subagents, MCP advanced. Worth it once 2 and 3 are running. This is where Claude stops needing you to paste things in and starts reaching into your Drive, your calendar, your CRM. Now the part that matters more than the list. A course only sticks if you use it that same week. Watch two videos, feel productive, get busy, never open it again, and nothing in your work actually changed. So don't take a course. Take a course and immediately hand Claude one real job it just taught you how to do. The learning is in the mess you make afterward, not the video. That's why I built the playbooks. You've already downloaded it. The courses teach you what Claude can do. The playbooks are how to apply it to marketing: the Projects setup, the prompts I actually run, how to build the system so the pieces connect instead of sitting in twelve separate chats. They're what I'd hand a client on day one. They're free too. Courses and playbooks together, that's the whole thing. Learn the mechanism, then run it on your own work. You can find the full course list and guides here: www.masterclaude.ca. Curated courses, the playbooks, in order. Everything you need to master Claude in one place. 100% Free. Take a tour and get started on Claude. — Louis P.S. If you only ever finish level 2, you'll be ahead of 90% of marketers. Start there and don't feel bad about it. |
Louis Cho
Practical AI marketing for marketers who want real systems, not theory. I run a 12-function marketing operation solo for under $300/month. Weekly: workflows, prompts, and tools you can implement.
Hi Reader, I'll say what I always say: Claude is the better tool for marketing. Better brand voice consistency. Better at following constraints. Better at holding a style guide across a long conversation. I use it every day. I recommend it to every client. But here's the reality: I talk to marketing leaders every week, and many are on ChatGPT. Budget decisions, IT approvals, enterprise contracts — the tool is already locked in. So I stopped arguing about which AI is best and started asking a...
Hey Reader, Most people think AI tools are neutral. Put a prompt in, get an answer out. The tool is just a tool. That's not how it works. Every major AI company was built by someone with a specific worldview — about what intelligence should do, what it should refuse, what it should prioritize when it has to choose. Those beliefs don't live in a mission statement. They get encoded into the training data, the guardrails, the reward functions, the things the model will and won't say. The output...
Hey Reader, Quick question: when you open Claude, which model do you pick? Most marketers I talk to pick Sonnet or Opus by default and leave it there. A few go straight to Opus for everything because it feels like the "safe" choice. Both are costing them — in tokens, in speed, and in output quality on tasks the model wasn't built for. The thing is that picking the wrong tool is like using a forklift to move a coffee cup or hiring a lawyer to write a grocery list. I run a 12-function AI...